Summer Intimates

An art direction focused on highlighting the comfort, fit, and versatility of the clothing through a soft, feminine visual language. The shoot positions the pieces within relaxed, lifestyle-led settings to emphasise wearability while maintaining a premium, aspirational feel. Light textures, natural movement, and warm tones were used to showcase the garments as everyday essentials that balance comfort, confidence, and modern femininity.

2024

Art Direction, Creative Direction

Green Fern